Google is the world's most valuable brand, worth little more than $100 billion
The internet search giant, Google is the most powerful brand in the world – says Millward Brown, one of the world’s leading research companies. The subsidiary of the WPP, Millward Brown has released its annual BrandZ Top 100 Most Valuable Global Brands survey, which has ranked Google on the top.
Google has been named as the most valuable brand in the world, worth little more than $100 billion. Google has beaten the brands like Microsoft, IBM, Apple, China Mobile, and Vodafone to earn the top slot.
According to BrandZ, Google is the world's most valuable brand, worth $100,039,000,000, followed by Microsoft at second place with brand value of $76.2 billion, Coca-Cola at third position with brand value of $67.6 billion, IBM at fourth position with brand value of $66.6 billion, and McDonalds at fifth place n with brand value of $66.5 billion.
The other brands that found place in the top ten brands of the world include Apple (No. 6, with brand value $63.1 billion), China Mobile (No. 7, with brand value $61.2 billion), Vodafone (No. 9, with brand value $53.7 billion), and Marlboro (No. 10, with brand value $49.4 billion).
Some of the other brands listed in the list of BrandZ Top 100 Most Valuable Global Brands include Walmart ($41 billion) at #11, ICBC ($35 billion) at #12, Nokia ($35.1 billion) at #13, Toyota ($29.9 billion) at #14, UPS ($27.8 billion) at #15, Blackberry ($27.4 billion) at #16, HP ($26.7 billion) at #17, BMW ($23.9 billion) at #18, SAP ($23.6 billion) at #19, Disney ($23.1 billion) at #20, Tesco ($22.9 billion) at #21, Gillete ($22.9 billion) at #22, Intel ($22.8 billion) at #23, China Construction Bank ($22.8 billion) at #24, and Oracle ($21.4 billion) at #25.
On the issue of the brand value accuracy, Millward Brown says, "The dollar value of each brand in the ranking is the sum of all future earnings that brand is forecast to generate, discounted to a present day value."
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